The SF Show was once a well-respected advertising awards show until 2001. It changed into the SF Addy's and lost some of its glamour over time.
In 2018, it was announced that the SF Show is coming back, in place of the Addy's, with the hope of regaining its previous reputation as a top-of-the-line show.
We made this video which played live at the Addy's this year to let people know what is to come.