"DAUGHTER"  SUPER BOWL 2017

“Advertising has the ability to change the way we see the world, and I am so grateful to you for using this ad to send such a powerful message about equal pay.” - Sheryl Sandberg to Audi’s marketing team.

"Daughter" went on to became Audi's best performing Super Bowl spot in every category and sparked a powerful conversation.

25 Million+ Digital Views

#1 Ad in Social Engagement

#2 Most Watched

#3 in USA Today, AdAge and Adweek polls

342 Press Stories

3.3 Billion+ Impressions

Recognized in the 2017 One Show, AICP and at Cannes.

Made with Justin Moore, Allison Hayes and Kathy Hepinstall.